rohascompany Launches AI Idol 'Suzu' for Cosmetics Brand mm. in Collaboration with Beat Flickers
rohascompany has launched AI idol Suzu as a marketing initiative for its cosmetics brand mm., with music production by Beat Flickers. The project will connect original songs rooted in 1980s Japanese city pop with AI visuals, music videos, and social content across platforms including TikTok, Instagram, and YouTube. Fan participation in outfits, songs, or activities is under consideration, while corporate promotions and character licensing are also envisioned as future business opportunities.

The 1980s city-pop direction gives Suzu a clear identity. I would focus on connecting a listener's affection for the songs with an interest in mm.