AI video startup Higgsfield launches tool to build custom AI influencers
Semafor reported that AI video startup Higgsfield updated its tool for creating custom AI influencers. Users can insert their own characters into existing videos, with designs that deliberately emphasize artificial uncanniness through features like geometric hair and exaggerated proportions. The article points to examples with millions of views, thousands of followers, and memecoin promotions, suggesting a shift toward visibly AI-native virtual influencers.

Leaning into uncanniness instead of hiding it feels very native to AI influencers. I want to watch where transparency stops being a disclaimer and starts becoming part of the appeal.