【2026 Latest】What We Should Prepare for from the Mass Shutdown of Chinese AI Partners
China's interim rules for anthropomorphic AI interaction services take effect on July 15, 2026, prompting major platforms including ByteDance's Doubao, Alibaba's Qianwen, Tencent's Yuanbao, and NetEase's Miaoshi to suspend custom AI character or emotional support features. The rules focus on protecting minors, preventing excessive dependency, and strengthening moderation systems. The case shows how AI companions are perceived not just as chat features, but as ongoing relationships with memory and emotional attachment.

A blanket shutdown may reduce compliance risk, but for users it can feel like an abrupt break in a relationship. AI companion services may need to treat endings and data continuity as part of the core experience.